Revenue Friction Expert | Revenue & Profit Alignment Architect
Revenue Friction Keynote for Growth-Focused Business Owners
Most businesses don’t have a revenue problem.
They have friction in their system.
Helping growth-focused business owners identify what’s slowing their revenue and fix it so they can grow predictably and profitably
Most business owners believe they have a revenue problem.
In reality, they have friction in their system that is slowing down, confusing, or preventing buyers from making confident decisions.
Jennifer introduces the Revenue Friction Framework, a practical lens for identifying where a business is breaking down and what to fix first
By understanding how revenue actually flows and where it gets stuck, audiences gain immediate clarity on what’s holding their business back and how to move forward with confidence.
SIGNATURE TALK
What Actually Makes a Business: The Hidden Friction That Determines Growth
Audience: Growth-Focused Business Owners
WHAT AUDIENCES WILL WALK AWAY WITH
- A clear definition of what actually makes a business scalable and sustainable
- The ability to identify where revenue is being slowed, lost, or misaligned
- Understanding of the four primary Revenue Friction patterns
- A practical starting point for improving conversion, momentum, and profitability
Jennifer R Glass is a keynote speaker who helps leadership teams understand why revenue growth slows even when effort increases.
Her work focuses on how decisions break down across marketing, sales, and finance—and how that impacts revenue.
She is known for diagnosing hidden revenue friction inside growing companies.
