Facebook’s down…now what?

Are you relying on social media to drive your marketing messages home or do you rely on platforms that you control and manage to reach your prospects and deliver the growth that you are looking for?

So, the question is, how do you protect yourself from these problems?

Here are a few ideas to incorporate to even out the risks:

1. Use email marketing to reach your audience – yes, many people have claimed “email is dead” but that is far from the truth. People are still checking their mail more often than they do Facebook or other platforms!
2. Use SMS/text messaging – believe it or not, a text message has a 98% open rate over emails. And even though point #1 showed email is not dead and there is a 98% open rate according to ManyChat, email is still a good tool to use!
3. Just because some guru says to use Facebook marketing, it doesn’t mean it’s a good tool to use. Have you ever heard the saying, “the quickest way to lose a fortune is…?” When you market on Facebook or other social platforms and you do not know what you are doing, you are going to lose a fortune! When your message is clear, the landing page lines up exactly as it should using our Conversion Equation, you will get better results. But, social media marketing is only one tactic in an overall campaign and should NOT be your sole means of reaching people!
4. If you do incorporate social media marketing, make sure that you are on more than one platform (and company – in other words, not using Facebook and Instagram as your sole marketing platforms since they are both Facebook properties!) Think about how you appear on LinkedIn – are you properly targeting the right people with an optimized profile? We can help you get your LinkedIn profile setup to reach the right people and develop a strategy to help you find the right people to speak with!
5. There are many other programs that we work with our clients on to help them grow their business without having to spend an additional dime on marketing and advertising that simply doesn’t work! Among those strategies include creating and managing joint venture partnerships; how to incorporate an upsell/cross-sell/downsell strategy; how to setup drip campaigns to make sure you never lose an interested prospect and more!

Are you interested in figuring out how to get started? Let’s talk and Bring Your Business to New Heights!